“The world allowed me to shine a cinematic lens on both character and location, from battlefields to birthplaces, mountain tops to medieval villages. ![]() “Being given the opportunity to pit historical figures against each other in a vast world is a hugely exhilarating and creatively rewarding experience,” says Hobson. The campaign was shot and directed by Henry Hobson of Furlined in stunning locations from New Zealand to Romania. We wanted to echo that with an episodic series of spots that create a rich world of characters and backstory,” said Mark Krajan, creative director at BSSP. “Evony is a strategy game with depth – that goes beyond pure action. ![]() The agency has a track record of creating memorable and highly rated Super Bowl ads for such brands as MINI, T-Mobile and others. There are 11 additional ads that will air later in the year, where the story line expands, and alliances are forged and broken.īSSP was selected to develop the advertising for Evony following a review. The culminating battle is featured in a 30-second ad that will be seen during the third quarter of the Super Bowl on Sunday, February 5th. The long-form film will appear on YouTube beginning Wednesday, February 1. The ad campaign is introduced via a two-minute cinematic film depicting our heroes’ path and their unlikely encounter in the battlefield. “Having such spectacular talent literally leading the charge will help bring the game to life and drive interest.” “The Super Bowl is the ultimate test of today’s warriors, so it is a fitting place for us to showcase our free-to-play mobile game, Evony: The Kings Return” said Top Games CEO Lu Lu. We see George Washington, played by Aaron Eckhart (Sully, The Dark Knight), King Arthur played by Jeffrey Dean Morgan (The Walking Dead, Texas Rising, Watchmen) and Empress Wu Zetian, played by Fan Bingbing (I Am Not Madam Bovary, X-Men: Days of Future Past), become unlikely allies. In the multimillion-dollar production, “The Battle of Evony,” we witness wide-ranging battlefields that unite historic leaders across time and geography. ![]() is using the Big Game to reintroduce its popular mobile game, Evony: The King’s Return, via a 30-second spot from Butler, Shine, Stern & Partners. Pioneering Menlo Park video gaming company Top Games US, Inc.
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